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Natural Awakenings San Diego Launched on Earth Day

Amy Sorter and Michele Bunch, co-founders of, launched their official website on Earth Day, April 22. With a determination to empower and encourage moms to take simple steps daily to become greener in their everyday lives, Sorter and Bunch say their mission is to, “Help moms go green, save money and look great doing it!” accomplishes this by offering tips, tricks, trends and deals on becoming a greener mom, as well as recommendations for products that Sorter and Bunch have personally tried and tested.

First-time visitors to the website are encouraged to take the free Green Quiz that will assess individual habits and assign one of the 33 different shades of green to each person, as well as identify customized ways to apply green principles to everyday life. Membership is free and includes weekly newsletters and automatic entry into free giveaways and promotions from the site’s sponsors.

For more information, visit, email [email protected], follow on [email protected] or visit