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Natural Awakenings San Diego

Newcomers San Diego: Forging Community Connections

Apr 26, 2011 02:45PM ● By Linda Sechrist

In a world where geographical mobility is a cultural expectation—the U.S. Census Bureau reports that the average American moves 11 times in a lifetime—a native San Diegan such as Julie Taylor, co-founder of Newcomers San Diego – Community Connections, is a rare find. Born in La Jolla, Taylor graduated from La Jolla High School and later earned her music degree from the California Institute of the Arts, in Valencia.

As a young classical guitarist who studied with the internationally recognized Romero family, Taylor spent several years performing her original compositions, ranging from country western to jazz, in venues from Los Angeles to Europe, When she settled in Los Angeles, she channeled the experience and confidence acquired from performing in front of audiences into the music industry and worked with fellow artists in recording studios.

After 22 years in a dynamic and ever-changing industry, with several recordings to her credit, Taylor looked to her San Diego roots for a short reprieve. “I only intended to take a break, but when I got back to La Jolla and learned that the company my mother worked for was bought out and operations were being revamped, I talked to her about the opportunity it offered the two of us to have a business of our own,” says Taylor. She could see that her mother, Rose Mary Taylor, now retired, had an admirable civic legacy that was beneficial to the community.

Honored as a Woman of Dedication, Rose Mary served on 28 boards of directors as a parliamentarian and received Star Awards from the San Diego Arts League during her 60 years of civic service. Julie follows in her mother’s footsteps, serving as trustee on the La Jolla Town Council, ambassador for The Starlight Society and ambassador for the La Jolla and Golden Triangle Chamber of Commerce.

Since 1998, Newcomers San Diego has been delivering a package of complimentary gifts and informational material that typically contains voter registration forms, Department of Motor Vehicle handbooks and letters from local government officials. A warm welcome from local chambers and town councils is included, along with a telephone book, arts and cultural calendars, and addresses for libraries and public recreation areas. Each package contains a useful gift from sponsors.

Advertisers range from small personal service businesses such as beauty salons to national corporations, banks and brokerage firms. “Our five-point program from the advertisers includes an introduction to a potential new client, a profile of the business service, a complimentary gift for the new home, a complimentary service offered at the place of business, and a list of the names and addresses of the household for follow-up,” advises Taylor.

This way, a relationship is established between the potential new client and the businesses before they meet. “New households are always grateful to receive the overview of their community’s services,” says Taylor, who also offers a unique Newcomers San Diego Business to Business program.


Location: 5666 La Jolla Blvd., Ste. 150, La Jolla 92037. Call 858-277-3424, email [email protected] or visit NewcomersSanDiego.com.

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