The Greenasium: Three Men and A Green Fitness DreamAug 31, 2011 07:32AM ● By Linda Sechrist
At a poker table in any California casino, the hand that holds a five-card royal flush—the five highest cards of one suit—trumps all others. In the world of Encinitas fitness centers, the Spratt brothers and David Chaffee hold their own type of royal flush, that leads with an ace of a sustainable fitness studio, The Greenasium Fitness Center.
The same suit for brothers Byron and Alex and their best friend, David, is a love of fitness. The three men have created their own winning hand through their enthusiasm for the outdoors, sports and fitness, shared since growing up together in Utah.
Until the friends sat down together at an Encinitas beach in April 2009 to ruminate about their futures, Alex and David worked as personal trainers and Byron managed projects for small businesses. After an afternoon of surfing, the young men admired a magnificent sunset and shared thoughts and dreams about possible business ventures that would allow them to pool their resources, passions and goals in order to work together. “We knew no one could match our drive and dedication to an owner-managed green fitness studio,” says Byron.
In 2010, after doing significant research and devising a business strategy with the aid of SCORE, a nonprofit organization that educates entrepreneurs and helps businesses start up, grow and succeed, the trio signed a lease for their building and began creating the design for their fitness studio. It has seen consistent growth in clients since opening in August 2010.
The cornerstones of The Greenasium’s robust mission are customer service-oriented: making clients feel at home; instilling a sense of belonging; introducing clients to clients; building a sense of camaraderie and community; and hands-on owner management. “Although we care for our clients like we would care for our own family, we do give them homework,” says Alex, with a smile in his voice. “But that’s because we want them to consistently stay on a good path and be held accountable, whether they are here or at home.” The Greenasium identifies each client’s goals and then creates a program specifically tailored to individual personalities and motivations.
Being hands-on and creating a studio atmosphere that breeds success, collaboration and friendship is easy for these men, simply because it’s not work; rather, it’s who they are and what they’ve been about since childhood. “We’ve always encouraged and supported one another in being the best we can be,” says David, “so it’s just our nature to do it for everyone who comes through our door.”
“It’s not a mystery or a phenomenon to us that we’ve grown our client participation every month,” adds Alex. “It’s because we’ve done our homework, built an amazing team, become involved in our community and believe in each other.” The investment in their collective green values is evident in the studio’s electricity-generating spin bikes; zero-VOC paint; rubber flooring made of 100-percent recycled tires; solid bamboo floors; low-flow showerheads; quick-flush toilets; recycling bins; and benches and desks made from recycled wood.
The three Encinitas residents are frequently spotted at chamber of commerce functions and local beach clean-ups. “We bump into our neighbors, as well as fellow studio clients and chamber members, all the time,” says Byron, “which affirms that we’re walking our talk about how much we care about not only the health of our clients, but also the health of our community.”