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Natural Awakenings San Diego

January 2014 Publisher Letter

Dec 30, 2013 06:19PM

Roger Boroway and Elaine Russo love ITEX and you should, too.

The beautiful, petite woman on the cover of our magazine is Sharon Bruckman, owner and founder of Natural Awakenings. This year marks the 20th anniversary of Natural Awakenings magazine! Sharon, a natural-health focused entrepreneur, actually started growing sprouts in her garage before starting a healthy living magazine in her home town of Naples because she envisioned back then what we are seeing and experiencing now. Her seeds of passion have germinated through 90 cities with Puerto Rico being our largest distribution center. One person, one seed and wow!

Lately, I’ve noticed a shift, not only in myself, but in the people I surround myself with. We’re all, rather organically, simplifying our lives and getting back to the basics. Many of the things we’ve spent years accumulating, we notice we don’t need as much as we thought we did. We’re now storing those items for future generations or sharing them with those in need. Health issues are waking some of us up, with a message that gently reminds us to “work to live, not live to work.”

It seems my generation is now waking up to what really is important in our lives. We were weaned on immediate gratification and keeping up with the Joneses next door. We put our relationships in jeopardy while chasing materialism, short-term happiness and quick fixes. Our world moves at such a rapid pace and we’ve done our best to adapt to the ever-evolving landscape by duct taping our way through life so we could keep up with the hurried pace. We make quick, temporary repairs so we can keep on moving. Eventually, the adhesive bonding wears out due to prolonged stress. Fix the small cracks from the start for longevity. Preventive health is the key to our long-time survival.

Somewhere along the way, many of us have naturally realized that we don’t have to scramble to keep up! Life is better when we aren’t worrying about the Joneses. The simplicity movement is happening all around us. One amazing product of the movement is the resurgence of the barter system.

Barter networks are steadily evolving, like technology, and can be utilized just like currency now. In fact, barter is so well-recognized now that it’s become a fixed line item on our tax returns. Local farms and food to table are increasing. Guests homes and co-habitation is on the rise to accommodate better living arrangements for both young and old. Downsizing seems to be the ongoing trend—and for good reason. Read the signs and comprehend them.

Change is not easily embraced. Often, we wait for our backs to be against the wall before we make a transition. With the New Year upon us, I invite us all to make an effort to embrace the simple things in life, follow our passions, love mankind, respect our earth and collectively make 2014 a year of consciousness.

Happy New Year and happy awakenings,

Elaine Russo Natural Awakenings

According to the website, “ITEX Corporation is a leading marketplace for cashless business transactions across North America. For more than 30 years, ITEX has helped tens of thousands of businesses generate new sales, conserve precious cash flow and increase profits.”

Even with that knowledge, it took me two years to open my mind, ears and calendar to be open to joining a barter network. My marketing director at that time arranged for me to meet the ITEX representative. It turned out to be one of the best business decisions I’ve made in all my entrepreneurial years. It has brought me new clients, relationships, referrals, disposable income, working capital expense reduction, friends and fun. ITEX is a natural network for business owners.

Individual barter has been around forever. Technology now allows barter transactions on an international level and a large pool of quality professionals to choose from. It works just like currency if you take the time to learn how to work within the system. Hey, the IRS recognizes barter as income—you should, too.

For more details email [email protected].
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