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Natural Awakenings San Diego

The Honest Kitchen Offers Limited Edition Valentine’s Doggy Treats

Jan 31, 2014 10:42AM ● By Erin Lehn Floresca

If there’s one thing that Lucy Postins, founder and CEO/CMO of The Honest Kitchen, is adamant about, it’s quality. “We’ve formulated human grade quality pet foods so that we can feel assured that we’re offering the best products we possibly can,” says Postins. In fact, Postins and the rest of the staff at The Honest Kitchen go the extra mile to ensure this quality. One of the ways they accomplish this goal is to personally taste test all of the ingredients that go into The Honest Kitchen pet foods.

The process goes a little like this: The Honest Kitchen receives multiple food samples from their suppliers, and The Honest Kitchen staff gets into tasting mode. “In addition to tasting for freshness and flavor, we’re checking the colors and aromas,” explains Postins. “For instance, we make sure the green beans we plan to use in our formulations are a vibrant, healthy shade of green and the carrots are a rich shade of orange.” Postins takes pride in the fact that The Honest Kitchen products that feature produce are so colorful. “The better the color, the more phytonutrients will be available in our formulations. In addition, we don’t process our foods so heavily that they turn brown.”

Phytonutrients are important because they are actually antioxidants, which help to support total health including the heart, eyes and the way cells communicate with one another— something that’s essential in cancer prevention and recovery.

Speaking of freshness and full flavor, The Honest Kitchen recently launched special, limited edition, heart-shaped doggy treats just in time for Valentine’s Day. They’re called Scrumptious Quickies Sweetheart Treats, and they’re available through the end of February or while supplies last. Made of pure, line-caught haddock from off the coast of Iceland, Scrumptious Quickies Sweetheart Treats are adorable little M&M candy-sized, one calorie treats. “Quickies have a robust, aromatic fish smell that dogs really love,” says Postins. “They’re perfect for anytime treats and really come in handy for positive training methods like clicker training.”

And, as with all of Postins’ formulations, Scrumptious Quickies Sweetheart Treats are made with the tastiest and freshest ingredients possible. “We decided to create this limited edition version of Quickies for Valentine’s Day, because it’s a time when people want to really show their love for their pets,” adds Postins.  “There’s no better way to show a pet your true love than with healthy, delicious food and treats; it’ so much more meaningful to them than a sparkly outfit, diamond collar or cologne.”

For a limited time around Valentine’s Day, Scrumptious Quickies Sweetheart treats can be found at Pupologie, located at 123 N. El Camino Real, Ste. G in Encinitas. To connect with Pupologie, call 760-436-1226 or visit To connect with The Honest Kitchen, call 866-437-9729 or visit

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