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Natural Awakenings San Diego

Seven Powerful Natural Antioxidants in LifeSource Bits

BLUE dog and cat foods are a truly unique two-part formula—a combination of the finest natural ingredients and the company’s exclusive LifeSource Bits. LifeSource Bits contain a precise blend of vitamins, minerals and antioxidants selected by holistic veterinarians and animal nutritionists.

Blue’s animal nutritionists have recently added seven powerful natural antioxidants to create new and improved LifeSource Bits for all BLUE Life Protection Formula food for dogs and BLUE for cats dry foods. They call it their Super 7 package and it includes kelp, vitamin E, vitamin C, beta carotene, vitamin A, blueberries and barley grass.

LifeSource Bits also contain ingredients like alfalfa, flaxseed, parsley, vitamin C and cranberries to help support a pet's immune system. In addition, LifeSource Bits contain ingredients like omega-3 and omega-6 fatty acids, taurine and l-carnitine that can help protect a pet's changing needs from youth through his mature years.

To ensure that dogs and cats get the full benefit of these vital nutrients, LifeSource Bits are “cold-formed” to help preserve their potency.

BLUE founders Bill and Jackie Bishop took a serious interest in pet health when their large-breed Airedale, Blue, struggled with health problems. This ultimately inspired them to make a commercially available food that would nourish our pet companions. All BLUE dog and cat foods start with real chicken, lamb or fish and contain plenty of whole grains, fresh-cut vegetables and fruit.

LifeSource Bits can be found at Pupologie, located at123 N. El Camino Real, Encinitas (in the Trader Joe's mall.)  For more information, call 760-436-1226 or visit For more information on LIfeSource Bits visit