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Natural Awakenings San Diego

Support Local Agriculture

“We have not inherited this earth from our parents to do with it what we will. We have borrowed it from our children and we must be careful to use it in their interests as well as our own.” Wendell Berry

Vic Curro, owner of Naturally to Your Door, believes that supporting local agriculture is imperative for the health and well-being of a community. That’s why he’s built a business, an organic produce delivery service, which helps to support local agriculture. “When you support local farmers, you are supporting local farm families and businesses that have a passion for growing healthy, nutrient dense food for our community in addition to protecting the local ecology. By supporting them, we’re ensuring that these farms will be there for our children and grandchildren,” explains Curro who says there is one shared quality about all of the farm owners that he works with that he truly admires— pure dedication. “I’ve befriended every farmer and artisan that we work with. We’re all on the same page and it’s not uncommon for us to chat a half an hour each week while I’m picking up produce.”

Curro delivers produce from J.R. Organics, Be Wise Ranch and Sage Mountain Farm in addition to several smaller local farms. He says that one of the most exciting aspects about running his business is seeing new produce on the availability lists from the farms. “We do our best to provide variety but sometimes you’re going to get kale for a few weeks and then all of sudden green beans or peppers show up—it really makes me smile,” he shares.

Being able to contribute to the community in the way that he’s doing is what drives Curro. “It’s a great feeling to have a sense of purpose. I look forward to each day—its challenges and the rewards of providing a service that helps people improve their lives,” he adds.

For more information, call 858-946-6882, email [email protected] or visit