The Four Ways I Breathed New Life into My Business and You Can, Too
Carmenza David and Tina Buchanan
With the next quarter upon us, it’s the perfect time to refresh and reboot your business. This four-step process certainly breathed new life into mine.
Get rid of your limiting beliefs. How many times have you played out the same old story in your thoughts or in your life? Success in business and in life, for that matter, starts with mastering your mental chatter. I know, for me I have spent most of my life living in a “lack” mindset. I fully and constantly believed I didn’t have enough money and that I never would or could. Over the past several months, after launching my business then losing both of my grandparents, I began rigorously studying the Law of Attraction and my mindset. Since I made this shift in my mind, things aligned suddenly, as if by magic. I am now able to move forward knowing that I already have all of the abundance I need and am open to receiving it!
Charge what you are worth. With my mindset on the mend, I’ve changed the way I structure payment for services. Not charging my worth ties directly into the “lack” belief I no longer have. I know my services are valuable—often critical. My prices have been changed to reflect it. There are always people who are going to object at any price point. Some people choose Walmart because it’s cheaper and some people shop at Neiman Marcus. When you undervalue yourself, you aren’t doing your customer any favors. When you charge your worth, you empower yourself to provide the very best service.
Revamp your business relationships. This ties directly to charging your worth. My brand provides a concierge level of service. To me, that means I go above and beyond to ensure each customer has a great experience. Often, little gestures add up to big customer loyalty and appreciation. For example, I send each client a "thank you" card right when they sign the contract. I host regular customer appreciation events where I invite them and celebrate our community. These actions delight and surprise my clients, which helps me stay top of mind. And, as an added bonus, they frequently tell their friends about the five-star service they receive.
Invest in a mentor or business coach. This applies whether you’re just starting out or have been in business for several years. Whatever phase of the game you’re in, you will grow faster with the help of someone who can hold you accountable and see it from an outside perspective. Mentors and business coaches have usually "been there" themselves. They have hard-won wisdom to share. If you listen closely and are coachable, open and accountable, it will change your life and your business. It certainly has changed mine.
Tina Buchanan, MSW, is the owner of Visionary Care Consultants, in San Diego. She is an Aging Life Care Ambassador and social worker and has been serving older adults and their families for the past 10 years. She is an expert in the field of aging, a member of the Aging Life Care Association, and has been featured in Thrive Global and Huffington Post. Find her on Facebook at Facebook.com/visionarycaresd.
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