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Dia De Los Perros

Celebrating Dogs & Raising Awareness for Rescues

Pupologie in Encinitas is excited to host the 4th annual Dia De Los Perros event on October 25. The event was created four years ago by Pupologie founder, Denise Clifton, as a festive way to bring the pet-loving community together and raise funds and awareness for local rescue groups.

It’s our biggest community event of the year,” says Nicole Erickson, one of the Pupologie store managers. “It’s a fun meet and greet for the pet community. There will be a photo booth, games and pet vendors with tons of free samples.”  Erickson’s favorite part about the event is the dog costume contest. “It’s always a good time. People put a lot of time and effort into creating great costumes.”

Each year Pupologie chooses one rescue organization to be the beneficiary. “This year we chose Lab Rescuers,” says Erickson, “an organization that is near and dear to my heart.” Erickson, who has been volunteering for the organization for years, first discovered Lab Rescuers when she was looking at adopting a dog. “I was searching online like most people do when I first learned about Lab Rescuers. The group's dedication to not only rescuing, but rehabilitating labs and lab mixes of all ages, really Dia de Los Perrosstood out,” recalls Erickson. “My first little chocolate lab, Nala, found her way into my life and my experiences working with her made me certain I needed to pay it forward. Rescue pets may require a little extra TLC, but they are worth it and return love and happiness ten-fold. There are so many in need and LR is their lifeline.” 

Lab Rescuers recently celebrated their 10 year anniversary. “There are 3,900 dogs that have been in the Lab Rescuers family at one time or another, all saved because of community support,” shares Erickson. “We have close to 100 volunteers in San Diego, Orange and Riverside Counties.”  Volunteers from Lab Rescuers will be on site along with several adoptable dogs.

In addition to helping promote Lab Rescuers at the event, Erickson is looking forward to the opportunity to mingle with the community. “Not only do we get a chance to hang out with our regulars, but we’ll get a chance to get to know our new customers better too.” Erickson says she sees new customers in the store every day seeking answers to their pets’ health issues. “I love that we can help improve their pets’ health,” she says. “Nala came to me with a host of health conditions like anxiety, fur loss and skin infections. I made it my personal quest to heal her naturally and I was able to do that with the products we offer at Pupologie.”

Pupologie EncinitasDia De Los Perros attendees are asked to donate $10 towards the cause, and in return they will receive a free goodie bag, a chance to win door prizes, and access to the food bar. Other donation opportunities will be available as well. All proceeds collected go directly to benefit Lab Rescuers.


Pupologie is located at 123 N. El Camino Real, Ste. G in Encinitas. To connect with Pupologie, call 760-436-1226 or visit Pupologie.com. To learn more about Lab Rescuers, visit LabRescuers.org.

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