San Diego Edition
Bookmark and Share Email this page Email Print this page Print Feed Feed

Top 4 Reasons Facebook Live

Is a Must for Your Business

With the latest Facebook changes announced last January, I had to drastically modify the strategy I use on my clients’ Facebook business pages. It is clear now what Facebook will favor: Live Streaming.

        Live Streaming is any kind of live broadcast, transmitted over the Internet. In itself, live streaming is not new; but the "smart heads" at Facebook discovered that viewers have a passive engagement with pre-recorded videos. However, Live videos create real engagement.

        Facebook Live is a must for businesses for several reasons; here are my top four

  1. People prefer Live videos: Video is the favorite choice of media for anyone online, and people are engaging more with Live videos than any other type.
  2. Facebook prefers Live video: Facebook not only notifies people that you’re “live”, but it also gives a huge, free reach boost to Live videos.
  3. Live videos increase traffic: Facebook Live is a powerful source of traffic for your Page.  While viewers are watching your live stream, they can also share it with their friends.
  4. Live videos are cost and time effective: Facebook Live is inexpensive to produce and takes less time than costly productions that involve shooting and editing video footage. Need I say more?

        Live video is what’s driving engagement now and if you know how to promote your content well, it could keep users coming back to your page, on a never-ending cycle of engagement.

Marketing consultant Simone Talarico-Ross helps business owners with their marketing strategy on social media and with implementing loyalty programs. Call 951-805-0973 for a free 10-minute consultation or find her on Facebook.

 

Edit ModuleShow Tags

More from Natural Awakenings

Elina Fedotova on The Power of Probiotics for the Skin

Soul of Yoga

Yoga has helped me gain my health and energy back. I used to practice more frequently and then I let life take a hold of my time and I forgot to take time for me.

One Minute Cannabist

Robbin and Terry Lynn, founders of One Minute Cannabist, in Oceanside, realize that many people are exploring the use of cannabis, but are often unsure where to start or how to get the best results.

UC San Diego Receives $4.7 Million Gift for Medical Cannabis Research

Thanks to a major gift from the Ray and Tye Noorda Foundation, researchers at the University of California San Diego will embark on a multidisciplinary study to investigate the potential of cannabidiol as a treatment for severe autism.

Facial Acupuncture

Acupuncture has been cited by the World Health Organization for conditions from allergies and asthma to back pain and infertility, but a lesser-known course of acupuncture treatment is facial rejuvenation.

Comments posted are subject to review and removal if they are not in line with publication guidelines. Opinions are those of the person posting them.

Add your comment: